Case Study
Outfunnel EDA
A feasibility study which evaluated predicting deal conversion rates based on the CRM, email, and web analytics data available to Outfunnel
Corporate site
https://outfunnel.com/Outfunnel's blogpost
https://outfunnel.com/predictive-lead-scoring-lessons/About Outfunnel
Outfunnel is a powerful tool designed to seamlessly sync data between CRMs and marketing tools, eliminating the silos that small and medium-sized businesses often face. By integrating sales and marketing data, Outfunnel allows users to enjoy the benefits of a unified platform without the high costs of traditional all-in-one solutions. With a team of experienced professionals from leading tech companies and backing from prominent investors, Outfunnel serves over 1,000 businesses globally, all from its base in Tallinn, Estonia.
About the Feasibility Study
Outfunnel's blog post shares their experience in developing a predictive lead scoring model using machine learning. The model analyzes data from CRM, email, and web engagements to predict which leads are most likely to convert. Their insights include the importance of email clicks, continued web visits, and the challenges of applying the model across different companies. They also discuss the trade-offs between false positives and negatives in the model. For a detailed look at their process and findings, you can read the full blog post here.
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