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Case Study

autoCRM

A full-stack vehicle inventory and sales process management web application

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Technologies

AWS
MongoDB
React

About autoCRM

autoCRM is revolutionizing the Nordic vehicle dealership CRM software market by offering a cutting-edge solution tailored specifically to the needs of dealership managers and sales teams. This comprehensive platform seamlessly integrates vehicle inventory management with a powerful sales pipeline, providing tools that streamline operations and enhance efficiency.

With features such as digital signing, financing requests, and ad publishing, autoCRM simplifies complex processes. Additionally, its intelligent integrations with systems like Trafi and Nettiauto allow for easy inventory management and data handling, making it an indispensable tool for modern dealerships.

The Challenge

Building a vertically integrated CRM tool for the automotive industry required an in-depth understanding of the unique challenges faced by vehicle dealerships. The team behind autoCRM sought a technology partner willing to dive deep into the industry's intricacies to deliver a solution tailored to their needs.

On the technical side, the primary challenge was designing a robust and flexible data schema to accommodate a wide range of novel features and complex integrations, ensuring scalability and future-proofing the system.

The Result

Through close collaboration with the autoCRM team, Bitropia engineered a state-of-the-art web application that excels in both vehicle management and CRM functionality.

The backend, powered by an Express.js web server written in TypeScript, ensures a strong foundation with well-typed data schemas.

MongoDB was chosen for its ability to efficiently handle and retrieve nested data, proving to be the ideal database solution.

The frontend, developed with React and Redux, provides a robust and responsive user experience, essential for CRM operations.

Key features like PDF generation and digital signing, test drive management, and role-based user access management are part of the product.

Leveraging AWS Fargate for scalable, containerized deployments, the system is designed to meet the demands of modern dealerships, offering unparalleled reliability and performance in the Nordic market.

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